Review | Rimmel Lash Accelerator Endless

One of the latest additions into my makeup bag is Rimmel's Lash Accelerator Endless mascara, the new and improved version of the original Lash Accelerator Mascara.

Rimmel describes this mascara as;

Our first ultra lengthening mascara that defies the laws of lash length!Length that defies limits,Formula with Micro-Fibres, Instant wow: Extends lashes by up to 99%. No clumps!

The packaging is bright, vibrant and is certainly easy to spot when rifling through your makeup bag. I particularly like the way the mascara securley locks shut when you screw it back, ensuring that it is air-tight and is going to last as long as possible. The Wand is thin and plastic, not my favourite kind, but it has no struggles in grabing and coating every single lash.
As an everyday mascara this is fabulous, it adds a lot of length - but not to the point of being unnatural and 'fake' looking. It's a great way to subtley improve the look of your lashes. There is very little volumising and curl going on with this mascara, but thats as to be expected with a product that claims to lengthen.
The brush is good and allows you to seperate each inddividual lash and certainly does not give clumps.
The formula too is wonderful and really does stay all day, yet still removes easily at the end of the day. I can't say anything on the Lash Growing abilities of this mascara as I have personally not noticed any difference, However, still great every day mascara for those seeking length, but not one for those who long for volume too. Whilst I have no qualms about using up the rest of the tube, It won't be a repurchase from me.